Dedicated to raising equality in children’s books: equality of access, representation and roles in the publishing industry

The Idea

Moon Lane Ink believe that the lack of diversity in UK publishing is leading to a singular dominant voice in the cultural conversation; limiting empathy, understanding, integration and social mobility. 

Moon Lane’s ‘London Schools’ Festival of Books’ in 2017

Moon Lane Ink CIC has grown out of Tales on Moon Lane, a multi award-winning children’s bookshop in London. Moon Lane Ink extends our focus from primary, into secondary education, utilising peer recommendation and student run pop-up bookshop enterprise days to promote business skills and reading for pleasure. We act as a bridge between schools and publishing to develop practical approaches to addressing the need for greater inclusivity in the UK publishing industry.

Moon Lane’s inclusive ‘Festivals of Fun’ in London during 2019

Read a copy of our Moon Lane Festivals of Fun Lewisham and Southwark 2019 Report
About the existing enterprise days

Moon Lane have been running Secondary School Pop-Up Bookshop Enterprise Days for the last 4 years. The model was developed alongside a secondary school enterprise co-ordinator in order to ensure that the package meets school enterprise targets, making the days a valuable school resource, engaging students in reading for pleasure while equipping them with real-world business skills.

Objectives of the enterprise days
  • To enable students to set up a micro-business
  • To produce a quality enterprise learning experience
  • To introduce experts with publishing industry experience
  • To explore pathways into publishing
  • To engage students in reading for pleasure and encourage reading recommendations among peers
The People

Tamara Macfarlane set up Tales on Moon Lane 16 years ago to promote reading for pleasure. She combines the shop, children’s literary festivals and educational support with being a children’s author. In 2017 Tamara joined forces with Paul Chin to set up Moon Lane Ink. The Moon Lane team comes from across the world, combining educational expertise with unrivalled children’s book knowledge.  The CIC is now led by manager Meera Ghanshamdas, who established the Lewisham Primary Book Awards and continues to drive Moon Lane Ink’s other established initiatives forward.

If you would like to find out more about our community work please go visit

Established 2017

Reading for pleasure is the single biggest indicator of a child’s academic success.

%d bloggers like this: