Press: The Bookseller

Andersen Press have partnered with Moon Lane Group to celebrate the latest in the ‘Luna Loves…’ series, ‘Luna Loves Dance’, which publishes on 2nd September 2021.

Window displays created by the book’s illustrator, Fiona Lumbers are featured in Tales on Moon Lane shops in London and Ramsgate. Award-winning author/poet Joseph Coelho visited the Ramsgate shop to sign copies. Moon Lane TV launches the ‘Luna Loves Dance’ storytime and draw-along as part of a dedicated ‘Luna Loves…’ series on publication day.

“Ever since Luna first came into our lives with her passion for books in ‘Luna Loves Library Day’ in 2017 we have felt that this series, by super-duo author Joseph Coelho and illustrator Fiona Lumbers, embodies so much of the Moon Lane mission with inclusivity and empathy wrapped up in the joy of reading and children seeing themselves in a book. ‘Luna Loves Art’ was a bestseller for us in 2020, followed by ‘Luna Loves World Book Day’ in 2021, and we are absolutely thrilled to continue our support and collaboration with Andersen Press, Joseph and Fiona for ‘Luna Loves Dance’ and beyond…”

– Nicci Rosengarten, Creative Director, Moon Lane Group

The multi-award winning Moon Lane was founded by Tamara Macfarlane in 2003. In 2017 Tamara joined forces with business partner Paul Chin, together they are focused on increasing the reach of Moon Lane to engage in an ever wider community of readers. Moon Lane Group has grown from one specialist independent children’s bookshop in London, est. in 2003, into three shops, an expert school supply company, a community project development branch, and an experienced Children’s Literature Festival Consultancy.

What unites all areas of the Moon Lane business is a passion for children reading for pleasure and a dedication to raising equality in children’s books; equality of access, representation and roles in the publishing industry.

Moon Lane is The British Book Awards UK Children’s Bookseller of the Year 2021 and UK Book Retailer of the Year 2021.

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