Awards: Moon Lane beats high street chains and online retailers to win UK Book Retailer and Children’s Bookseller of the Year 2021

Moon Lane is a small independent bookseller and we beat highstreet chains and online retailers to win UK Book Retailer and Children’s Bookseller of the Year 2021 at the British Book Awards!!

“The awards are recognition for everyone who has been involved in the business over the last eighteen years. The authors, illustrators, publishers, my family, the Moon Lane team, customers, teachers, and most importantly, all the children who have started their reading adventures with us.” – Founder, Tamara Macfarlane

”Having come to England from Jamaica as a young child, I grew up very aware of being unable to see myself in any of the books that we had at my schools or in the library. The literature of any given culture shapes the narratives and opinions of the people within it. To not see a broad range of cultures and experiences reflected in a positive way within the UK’s dominant cultural conversation has allowed stereotypes to thrive, limiting both empathy and social mobility. Joining forces with Tamara and her ongoing work to raise equality in children’s books has helped to expand the impact of the work that Moon Lane does, and has given me, personally, an opportunity to play a role in changing this conversation. Winning the highest retail award within the Book Retail industry is a mark of validation, both for the power of innovation within small independent businesses, but also vital recognition of the role that Moon Lane is playing in actively creating clear routes to market for books written and illustrated by people from communities currently under- represented in children’s books.” – Co-owner, Paul Chin

Moon Lane are hugely grateful to the Bookseller, the judges and the sponsors, Macmillan and Simon and Schuster, for making both awards possible, and for helping to support our work creating a clear route to market for books written and illustrated by authors and illustrators from under-represented groups. The business will continue to champion reading and literacy for children from all walks of life and backgrounds. 

Moon Lane is: 

Tales on Moon Lane, London

Moon Lane Ink CIC/Books, London

Moon Lane Children’s Books & Toys, Ramsgate 

Tales on Moon Lane, Nanjing, China

Moon Lane Education

Moon Lane TV 

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